For over a hundred years the story of Pirelli tyres has been the story of the automobile itself, the core business of a brand that was born in 1872 and started producing tyres from the late nineteenth century. 1901 saw the introduction of the “Ercole” that equipped some of the earliest cars on the road, while the “Milano” bicycle tyres were introduced every earlier in 1890. The company’s first victory in a motor race came in the Peking-Paris event in 1907, heralding a tradition of sporting success on two and four wheels consolidated over the years by figures such as Nuvolari, Ascari and Fangio. Over a century of technological excellence and production innovation, from the pre-war Stella Bianca, to the Cinturato radial, the wide series and the modern ultra-low profile tyres.
Pirelli Tyres is, today, the operational holding company for a group involved in the design, development, production and marketing of tyres destined for various types of vehicle, focussing in particular on the high-end segments characterised by high technological advancement and high performance, areas in which Pirelli Tyres has established itself in a position of leadership. Pirelli tyres are today seen as synonymous with quality, emotion and ultimate performance.
In the car tyre sector, Pirelli offers a range of products for cars and 4 x 4 vehicles, focussing on high and ultra-high performance products that aim to combine a level of stability and safety in all driving conditions with excellent grip and roadholding.
Benefiting from over one hundred years’ experience of tyre technology Pirelli combines maximum levels of security, longevity and comfort in its products meeting the demands of the most exacting drivers on both road and track.